Marshall Motor Group completes acquisition of Holland Brothers Lincoln Jaguar
Marshall, the family-owned dealer group, has announced today the completion of its acquisition of the Lincoln Jaguar business from the Cooperative Society.
This acquisition brings to four the total number of Jaguar dealerships in the Marshall Group and means that Marshall has now doubled its representation with Jaguar in the last 3 years. The Group’s other Jaguar dealerships are in Peterborough, Cambridge and Ipswich.
Speaking about the acquisition, Daksh Gupta, Chief Executive Marshall Motor Holdings, said: “This is a great acquisition for Marshall as it now gives us a larger contiguous territory, which serves the East of England from the Humber down to East Anglia".
"Since 2008 we have been reshaping our portfolio and focusing on key and core brand partner relationships. This acquisition is consistent with this strategy to increase the depth of our representation".
"It is also consistent with our strategy to de-risk our previous over exposure to Cambridge and Peterborough. We have represented the Jaguar brand for nearly 40 years now and are delighted to be growing with Jaguar, especially at a time when their investment plans for the growth of their own business are so exciting”.
Under the terms of the deal the Lincoln Jaguar employees have transferred from the Co-op to Marshall. Daksh Gupta added: “I am delighted to be welcoming our new
colleagues to the Group and we look forward to meeting them in the next few days as we introduce them to their new colleagues across the rest of the Marshall Group”.
Jeremy Hicks, Managing Director, Jaguar Land Rover UK, said: “Jaguar has a very exciting future and strong retail partners are fundamental to our success in the marketplace. Marshall is an important partner for Jaguar and it gives me great pleasure to see their continued growth with our brand in the UK. I wish them every success with their acquisition of the Lincoln Jaguar business.”
Click here to visit our Jaguar Website