Thursday, 29 December 2011

MARSHALL MOTOR GROUP SELECTS CASTROL LUBRICANTS


  • One of the UK’s largest dealer groups signs three-year deal with Castrol Professional
  • Agreement, effective from 1 September, sees Castrol Professional supplying lubricants to 26 different brands across 62 dealerships
Marshall Motor Group has selected Castrol Professional to supply its lubricants in a new three-year deal.

The group – one of the largest and fastest growing dealer groups in the UK, having doubled in size over the last two years - switched to Castrol Professional after 20 years with a previous supplier.  The contract is effective from 1st September and sees Castrol Professional supplying lubricants to 26 different brands across Marshall’s 62 dealerships.

Castrol is the most recognised lubricants brand in the UK, and the brand to which motorists are most loyal.  Castrol Professional supports its lubricants products – which are uniquely co-engineered with many of the world’s leading car manufacturers and which are exclusive to the franchised dealer sector – with a range of advanced internally-developed aftersales business development, consultancy and training solutions.  These programmes include the award-winning Red Carpet training programme for service advisers and the real-time Electronic Visual Healthcheck (EVHC) system.

“This new deal allows us to maintain our oil profit margin at a dealership level while also providing the group with access to Castrol’s excellent support programmes in aftersales, which we have always regarded as a crucial to our business success,” commented Daksh Gupta, CEO, Marshall Motor Group.

“Furthermore, Castrol is also the only supplier whose lubricants meet or exceed the requirements of every brand within our Group portfolio and it boasts an unrivalled level of brand awareness and loyalty amongst motorists.”

Nigel Head, Castrol Franchised Workshop and OEM Marketing Manager – UK & Ireland, said: “It’s testament to the strength of our overall offer and market position that another top-flight dealer group has chosen to transfer its lubricants supply contract to Castrol Professional.  We’re delighted to be working with Marshall Motor Group and look forward to supporting the further development of its aftersales profitability.  As the UK emerges from recession, the franchised sector is increasingly evaluating the profit-earning potential that suppliers bring to aftersales operations, and we have a robust and proven track record of delivering in that arena.”


About Castrol

Castrol (www.castrol.com) is part of BP, one of the world’s largest energy companies.  Through strategic partnerships with many of the world’s leading car manufacturers, Castrol is able to maintain its position as the market and technical leader for automotive lubricants for trade and retail customers.

Castrol has a specially tailored offer for franchised workshops combining three professional lubricant brands with a range of business support programmes for improved business performance, training, re-engineering processes, workshop equipment planning, delivering tele-business solutions, and creating and managing effective sales and marketing programmes.


Named Castrol Professional, the offer has been specifically designed to help maximise workshop profit margins across three key sources of value: lubricant sales, increased parts and labour sales, and customer satisfaction.  It is supported through the largest field management team in the sector.

The Castrol Professional product range comprises a line-up of lubricants exclusive to franchised workshops:

-  Castrol SLX Professional: a range of premium fully synthetic lubricants, each uniquely co-engineered through exclusive strategic partnerships with BMW, Volkswagen Automotive Group and Volvo, to meet the specific requirements of their modern engines.

-  Castrol Magnatec Professional: the premium semi-synthetic lubricant which features unique ‘intelligent molecules’ that provide extra protection where it’s needed most in the engine.

-  Castrol GTX Professional: superior engine protection

Castrol Professional products are further endorsed by recommendations from Land Rover, Jaguar, Ford and Honda.

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