Wednesday, 29 June 2011

Marshall Completes Aquisition

Marshall, the fast-growing family-owned dealer group, has today announced the completion of its acquisition of four franchised dealership businesses and an Authorised Repairer from the privately-owned Pilling Motor Group.
The new businesses joining Marshall include two Volvo dealerships in Milton Keynes and Welwyn Garden City, plus Renault in Milton Keynes, Mazda in Milton Keynes, and the Authorised Repairer business for Citroen, also in Milton Keynes.

Commenting on the completion of the acquisition, Daksh Gupta, Chief Executive of Marshall said: “I am really delighted we have completed the acquisition of these businesses from Pilling and I am delighted to be welcoming all of our new colleagues to Marshall. This is another great acquisition for Marshall which fits well with our strategy to grow our business nationally. We now have a large diamond-shaped contiguous territory for Volvo, covering six counties.”
The two new Volvo businesses bring the total representation by Marshall for Volvo to six, with existing dealerships in Cambridge, Peterborough, Grantham and Nottingham to which the new dealerships in Milton Keynes and Welwyn Garden City will be added. Marshall also has an additional authorised repairer business for Volvo in Melton Mowbray.

The addition of these new dealerships makes Marshall the largest partner for Volvo in the UK.
This acquisition also marks new relationships for Marshall with Renault and with Mazda, neither of which the Company has previously represented.

Daksh Gupta added: “We are really pleased to be building on our relationship with Volvo and are grateful to Volvo for their support throughout this process. I am also delighted to be beginning new
relationships with the senior teams at Renault and Mazda and we look forward to getting to know their senior teams better in the coming weeks and months.”

Thursday, 23 June 2011

Top website advocates social media in the Motor Industry

Marshall Motor Group, winner of the Motor Trader Website of the Year in 2010, has highlighted the need for dealers to experiment with their online offerings.

Speaking at the recent Motor Trader Social Media Conference, Christopher Walkinshaw, Marshall’s business development director said: “Just like in business, not everything will work first time. Be prepared to try things and alter course if and when required,” he said.

As a business that now represents 26 car brands Walkinshaw acknowledged the challenges of adhering to different carmaker corporate identities but said the problems were not insurmountable with landing pages for each manufacturer and dealership.
Walkinshaw said the group had embraced social media with its CEO Daksh Gupta being a prolific Tweeter and rolling out FaceBook to all 62 dealerships. It also has a Blog on its home page and customer testimonial postings and recently launched on Flickr.

Walkinshaw said its use of social media had successfully increased awareness of the business and its offerings and a useful byproduct had been the attraction of better informed candidates to its business.

“We use social media to receive and transmit. It’s all about both. At first there was a greater tendency to transmit but we recognised the importance of having a balance,” he said.

Thursday, 9 June 2011

Record year-ends for Marshall Motor Group

Marshall Motor Group saw record turnover and net profits for its 2010 year-end after the acquisitive family-owned group realised its ambition to further increase its business outside of its Cambridgeshire base.

Turnover for the year-ending 31 December was £600m, a 28.3 per cent increase on 2009 (£467m), while net profit increased 69 per cent to £9.43m from £5.59m.
Return on sales for the expanded group was 1.74 per cent and the return on capital employed of £16.8 per cent.

The group, rated number 10 in the Motor Trader Top 200, significantly grew its representation over the course of the year by adding 15 new sites, including the purchase of Pendragon’s five-strong north west Mercedes-Benz market area last October.

“We’ve had a fantastic year with like-for-like growth across the business and strong overall growth with acquisitions which have obviously strengthened the group. I’m pleased with our profitability and return on sales, which is ahead of our peers,” said Daksh Gupta, chief executive officer.

Talking to Motor Trader Gupta predicted the full year run rate, including all the acquisitions, will generate turnover in the region of £750m. Highlights in the results include a 14.2 per cent increate in new car sales from 10,166 to 11,602; a 16.3 per cent increase in used sales from 14,289 to 16,619; a 21 per cent increase in service net profit from £9.98m to £12.09m.

The group also said it had improved after-sales absorption from 65.8 per cent in 2009 to 77.35 per cent in 2010.

Gupta said all acquisitions since January 2009 had been cash generative from day one and had made profits in their first full years. He also conformed the group will continue its policy of growing its national representation through further acquisitions this year.

“We have a national focus and there are good opportunities out there. We are not going out there knocking on doors and never have done; people are coming to us because they’ve seen our success over the last two years. Q1 was quiet in terms of acquisition opportunities but it’s getting busier now,” he said.

Published in Motor Trader on Thursday, 9 June 2011

Monday, 6 June 2011

Marshall narrowly beats Vertu in weekend-long Honda sales fight

daksh-gupta-jaguar-marshallMARSHALL Motor Group narrowly beat Vertu in a sales competition organised by the firms’ chief executives on Twitter.
Dealer bosses Daksh Gupta of Marshall and Robert Forrester of Vertu challenged each other to a sales duel this weekend on the social networking site – and the fight raged all weekend.
Marshall’s Honda site in York went head to head with Vertu’s Honda showroom in Grantham with both sales teams egged on by their chief executives on Twitter.
It was a tough battle but at the end of play on Sunday Marshall emerged victorious with eight sales to Vertu’s 7.5 (a bike).
Gupta said on Twitter: ‘It was eight to Marshall 7.5 to Vertu but no losers this weekend, been excellent fun.
‘Congratulations to both Grantham and York for being good sports and it proves that we are in the best industry. Where else could you have this much fun?’
Next week the fight turns into a three way with Seat franchises. Darren Williams, boss of Hodgson Limited, will pitch his site against Gupta’s and Forrester’s.
We’ll certainly be following the action next weekend!

Article written by by James Baggott